His Excellency Ahmed Darwish Al-Muhairi, Director General of the Islamic Affairs and Charitable activities Department, praised the significant achievement of IACAD in attaining a 96.99% satisfaction rate in the 2024 Customer Satisfaction Index. He confirmed that this figure is one of the highest achieved among government entities in Dubai, reflecting IACAD’s commitment to applying the highest service standards and institutional excellence.
His Excellency added, “This achievement is not a coincidence; it is the result of sincere efforts and tireless work from our team, who believe that the customer is the center of the government process and the foundation of its success. The percentage we have achieved reflects the immense efforts we have put into providing proactive and exceptional services that meet the needs of our customers and exceed their expectations. This success places a greater responsibility on us to continue development and improvement, as we are in a constant race with ourselves to achieve the best.”
Al-Muhairi emphasized that this achievement reflects the vision of Dubai’s leadership and the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the UAE, Prime Minister, and Ruler of Dubai, who has placed customer happiness at the heart of the government excellence framework.
He concluded his speech by saying, “We are moving forward with determination toward achieving the vision of our leadership, which has taught us that there are no limits to ambition, and that the first place is always the place Dubai deserves.”